20 Minutes celebrates 50 years of McDonald's Switzerland with a special issue

To celebrate McDonald's Switzerland's 50th anniversary, 20 Minutes is relaunching its print edition with an exclusive issue. On November 4, 2026, this 32-page newspaper, with a print run of 200,000 copies, will be distributed free of charge in over 190 McDonald's restaurants across the country. This special edition, produced in collaboration with McDonald's Switzerland and the Farner agency, revisits the brand's history in Switzerland.

The newspaper features exclusive interviews, archive photos, and unusual anecdotes. Personalities from diverse backgrounds share their insights, and readers will find familiar features such as crossword puzzles and a special weather page.

This project was led by the sales teams at 20 Minutes. The publication is available in three languages: French, German, and Italian. For those nostalgic for the print format, this edition promises to be a collector's item.