on A2Z Cust2Mate Solutions Corp. (NASDAQ:AZ)
A2Z Cust2Mate Solutions Announces Strategic Retail Media Deals with Toys "R" Us and The Red Pirate
On September 22, 2025, A2Z Cust2Mate Solutions Corp., a leader in smart retail technology, revealed a landmark advertising agreement with Toys "R" Us Israel and The Red Pirate. These deals mark a significant step in A2Z Cust2Mate's retail media expansion.
Cust2Mate's smart carts will begin featuring interactive campaigns in Yochananof, Israel, using dynamic ads that encourage shopper interaction. This multi-year partnership, which could extend to 2030, positions Cust2Mate as a trailblazer in retail media monetization.
From January 2026, the agreement assures Cust2Mate a minimum revenue of $1.2 million during the initial term. Features like QR codes and shoppable links will drive direct purchases, with Cust2Mate earning transaction commissions.
CEO Gadi Graus stated this initiative transforms smart carts into media assets, creating new growth channels for retailers and brands, reshaping retail engagements.
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