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Nexters Forms Partnership with Aghanim for Global DTC Strategy
Los Angeles-based Aghanim Inc. has announced a strategic partnership with Nexters Global to enhance Nexters' direct-to-consumer (DTC) capabilities for its mobile games. Nexters, part of the Nasdaq-listed GDEV Holding, is recognized for its successful live-service video games. The collaboration aims to expand Nexters' global presence, optimize monetization, and strengthen player relationships.
Aghanim will provide infrastructure support for DTC commerce across international card networks and local payment methods. Additionally, AI-powered liveops personalization tools will be incorporated into Nexters' DTC channel to improve player engagement and long-term monetization. This partnership aligns with Nexters' aim to drive greater monetization efficiency and strengthen margins through Aghanim's superior fintech expertise.
R. P.
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