AliExpress Celebrates Anniversary with Major Discounts and Tech Launches

AliExpress has launched its global Anniversary Sale, offering discounts of up to 90% from March 16 to March 25. The sale builds on the success of the Brand+ channel, introduced last year, by providing a "Best Price Guarantee" on verified branded items. The platform has implemented local price benchmarking on popular products, such as Sony headphones in Spain, offering steep discounts compared to local competitors.

The sale ensures confidence with the Brand+ Best Price Guarantee, promising a refund of up to €50 if a customer finds a lower price for the same item on a competing platform within a week of purchase. Discounts are significant, with Spain offering an 80% reduction and additional PayPal discounts, while Poland and Mexico also provide remarkable savings.

The event is highlighted by notable product launches, including the Anthbot Genie lawn mower and Realme 16 Pro+ smartphone. To celebrate, Madrid hosts a "Tech Feast" where European consumers can engage with next-gen products.