on Allterco JSCo (isin : BG1100003166)
Shelly Group Aligns Marketing for International Growth
Shelly Group SE has appointed Georgi Bonev as Chief Marketing Officer to advance its global marketing alignment. Bonev, with over 15 years of experience from Samsung, Lenovo, and TP Vision, is set to enhance Shelly’s brand positioning and international expansion.
Bonev's responsibilities include strengthening Shelly’s brand visibility, expanding the Pro segment, and developing international marketing structures. His expertise is expected to boost Shelly's presence in consumer, retail, and professional channels.
Wolfgang Kirsch, Co-CEO of Shelly Group, praised Bonev’s track record in scaling consumer technology brands. Bonev expressed enthusiasm for supporting Shelly’s global growth and visibility.
R. E.
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