AlphaPet Ventures Acquires Leading German Pet Supplement Brand Tierliebhaber

On April 1, 2026, AlphaPet Ventures announced the acquisition of Tierliebhaber, Germany's leading brand for pet supplements and functional snacks. Founded by Philipp Smakman and Josefine Schmidt in Berlin in 2016, Tierliebhaber quickly established itself as a market leader by offering natural, high-quality products aimed at preventive pet health.

This acquisition marks the sixth for AlphaPet since 2020 and the second in the first quarter of 2026, underscoring its buy-and-build strategy. The Munich-based company has been a key player in digitizing the pet food market across Europe, with a portfolio that includes brands like Wolfsblut and Arden Grange.

AlphaPet's CEO, Marco Hierling, emphasized that Tierliebhaber complements their existing offerings, especially in the fast-growing health and wellness segment. The acquisition was financed through equity and debt, with Patria Investments serving as the lead investor.

The Smakman siblings will continue as Managing Directors, ensuring that Tierliebhaber's growth trajectory remains robust under the AlphaPet umbrella.