Beko Europe Highlights Sustainable Innovations on Smart Home Day

On November 3, 2025, Beko Europe showcased its focus on sustainable innovations during Smart Home Day. The company emphasized how its connected appliances, featuring energy optimization and predictive maintenance, contribute to enhanced everyday living while maximizing energy and cost savings. Beko's HomeWhiz® platform exemplifies this approach by utilizing AI and real-time data to offer a smart living experience tailored to individual habits.

Beko Europe underscored its commitment to integrating circular design and human-centric technology to address rising energy costs. The company's products, including those in its intelligent laundry range, demonstrate the impact of unseen technologies on routine activities. Whirlpool's SenseWash and AdaptiveWash technologies, for example, streamline laundry care with AI-driven adaptability and efficient energy use.

HomeWhiz® enhances consumer convenience by providing insights on energy and water usage, while its predictive maintenance features increase appliance reliability. As the cost-of-living crisis persists, Beko Europe's innovations aim to offer consumers efficient and dependable home appliances, aligning with their sustainability goals.