on Berentzen-Gruppe Aktiengesellschaft (ETR:DE000520)
Berentzen-Gruppe's JUMA Recharge+ Enters Functional Beverage Market
Berentzen-Gruppe Aktiengesellschaft, through its subsidiary Vivaris Getränke GmbH & Co. KG, has launched a new functional lifestyle drink, JUMA Recharge+. This debut signals a step forward in the group's corporate strategy, BERENTZEN EVOLVE 2030. JUMA Recharge+ aims to capitalize on the growing functional drinks market within the non-alcoholic beverages sector.
JUMA Recharge+ is a tea-based drink, combining electrolytes, vitamins, and caffeine, free of sugar. It offers flavors like Lemon & Lime and Peach & Hibiscus, targeting an active, urban demographic seeking a blend of sport, lifestyle, and pleasure. The recyclable aluminium bottle enhances usability and sustainability.
This product introduction is a strategic move to diversify the Berentzen Group's portfolio and enhance its brand presence in high-growth beverage categories.
R. P.
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