on BIRKENSTOCK Group
BIRKENSTOCK Launches Pop-Up Atelier in Paris's Le Marais
BIRKENSTOCK has inaugurated a three-month pop-up, the BIRKENSTOCK ATELIER, in Paris’s Le Marais district. Open from September 16 to November 21, 2025, it aims to blend craftsmanship, cultural exchange, and brand philosophy. The space emphasizes the brand's core values of quality, tradition, and functionality, showcasing iconic products like the ARIZONA sandal and BOSTON clog.
The ATELIER features artist talks, live music, and workshops, promoting a cultural dialogue aligned with BIRKENSTOCK's ethos. It introduces the UTTI moccasin, a modern shoe model encouraging urban exploration. Alongside this, the Care Essentials line expands to body care, reinforcing the brand’s commitment to natural, effective products.
R. H.
Copyright © 2025 FinanzWire, all reproduction and representation rights reserved.
Disclaimer: although drawn from the best sources, the information and analyzes disseminated by FinanzWire are provided for informational purposes only and in no way constitute an incentive to take a position on the financial markets.
Click here to consult the press release on which this article is based
See all BIRKENSTOCK Group news