BlackBerry Relaunches QNX Brand to Strengthen Market Position

BlackBerry Limited has announced a strategic relaunch of its QNX brand, aimed at enhancing recognition in the automotive and general embedded industries. Previously known as 'BlackBerry IoT', the renaming follows feedback from stakeholders and marks a significant milestone in QNX's development. The change underscores QNX's potential in powering next-generation Software-Defined Vehicles and mission-critical systems.

Since its founding in 1980, QNX has been a leader in embedded software. Its technology operates in over 255 million vehicles and numerous critical embedded systems. The brand's revitalization aligns with BlackBerry's broader growth strategy, including a new visual identity, logo, and website. These changes will debut at CES 2025, showcasing QNX's automotive offerings.

Executives express optimism that the relaunch and QNX's strong fundamentals, combined with its robust intellectual property portfolio, will position the division for future growth. The rejuvenated brand aims to promote advanced hybrid cloud and edge computing technologies, vital for a software-defined future.