Bluelinea: Resilience and Adaptation despite an Unpredictable Political Context

Bluelinea, a key player in the Silver Economy in France, has revealed an unaudited turnover of €9,446k for 2024, down 4% compared to 2023. This decline comes in a context marked by political instability. Customers, both individuals and professionals, have been cautious, affecting the company's performance.

The B2C segment, oriented towards home services for seniors, recorded a slight increase of 1%, reaching €6,104k. This growth results from the increase in the number of subscribers to 68,091. On the other hand, B2B activity fell by 12%, influenced by the continuing crisis in the sector of establishments for the elderly.

Faced with challenges, Bluelinea innovated with the “Essential” offer and the Serenea® solution for establishments, deployed on 728 sites. The company also launched ApiBlue, in partnership with the APICIL Group, to support professionals in difficulty.