Casino Group Rebrands to PLESIO

Casino Group announced its rebranding as PLESIO, highlighting its focus on convenience retail. The existing brand names, including Monoprix and Casino, remain intact. Since 2024, the Group's strategy centers on convenience retail, aiming to align with local community needs through the Renouveau 2030 plan. This strategy targets key markets: daily food shopping, quick meal solutions, and new services.

PLESIO's CEO, Philippe Palazzi, emphasized the importance of convenience in retail, uniting its brands under a single identity with shared goals. PLESIO will expand store concepts and meal solutions, supporting franchise partners while preserving brand individuality.

The name PLESIO, from Greek for "closeness," symbolizes customer service commitment. The Group prioritizes a distinct identity, facilitating resource sharing and concept development across its brands. The rebranding awaits formal shareholder approval in 2027.