Cherry SE Announces Alexander Hecker as SVP Global Peripherals

Cherry SE has appointed Alexander Hecker as the new Senior Vice President of Global Peripherals, effective February 1, 2025. This role focuses on unifying the sales and marketing strategies for gaming, office, hygiene, and security products to enhance market growth. Hecker, with over 25 years of experience, joins Cherry SE’s management team and assumes duties in Cherry S.A.R.L. and Cherry Americas LLC.

Hecker brings significant expertise from past positions at Sonos, Microsoft, and Sony. His new responsibilities include launching a partner program aimed at expanding the distribution network across European markets such as Benelux, Iberia, and the UK. Hecker will also work on increasing brand awareness and fostering global growth through collaborations with Cherry Americas and Cherry APAC.