Robert Lewandowski Headlines CHERY's Latest Brand Campaign

Chery Automobile Co., Ltd. has launched a new brand TVC starring Robert Lewandowski, its global ambassador. The TV commercial, released globally on July 18, presents Lewandowski not just as a football champion but as a devoted family man. The narrative is told from the perspective of a daughter, highlighting Lewandowski's dual role as both athlete and family protector. This portrayal aligns with CHERY's "For Family" brand proposition by emphasizing trust and quality alongside personal connection and warmth.

The TVC connects Lewandowski's determination on the field with his familial responsibilities off it. It positions his family as his strength in professional challenges and illustrates his role as a supportive and protective figure in daily life. The campaign integrates the TIGGO9 CSH as a reliable partner in family travels, reinforcing CHERY’s reputation for safety and space, promoting togetherness and peace of mind during travel.

CHERY's commitment to "For Family" is described as a foundational principle, influencing product development and technological innovations. The brand focuses on delivering value through carefully crafted family-oriented vehicles. CHERY aims to uphold this value, ensuring every journey is safe and joyful for families worldwide.