CHiQ Unveils AI-Driven Range at IFA 2026

At IFA Berlin, CHiQ launched a new line of AI-powered home appliances, focusing on integrating AI into daily routines. The range includes TVs, refrigerators, air conditioners, and washer-dryer combos. This marks a shift from pure technical innovation to improving everyday experiences, aligning with Changhong's strategy to increase localization across global markets.

Key innovations include the RGB MiniLED AI TV with an AI Sports Platform for fitness activities, an air conditioner with AI Human Presence Radar for dynamic airflow adjustment, and intelligent refrigerators and laundry systems for proactive food and garment management. CHiQ has also enhanced its presence in Europe by partnering with the FIS Ski Jumping World Cup, linking its brand with local lifestyles and sports.

CHiQ's broader strategy focuses on local engagement across various aspects, including product experiences and cultural connections, reinforcing its commitment to be part of the markets it serves. This approach supports its global expansion while tailoring its offerings to meet local needs more effectively.