Chow Tai Fook Jewellery Appoints New Global Creative Director

Chow Tai Fook Jewellery Group Limited announced the appointment of David Tse as its new Global Creative Director, effective March 2, 2026. With an extensive background in luxury and creative industries, Mr. Tse's role signifies a pivotal moment in the brand's global transformation.

Having previously collaborated with brands such as Burberry and Hermès, Mr. Tse is set to steer Chow Tai Fook through a new era by enhancing its creative identity. His expertise in brand storytelling and global market trends is expected to contribute significantly to the company's global presence.

Sonia Cheng, Vice Chairman of the Group, expressed excitement about Mr. Tse's appointment, emphasizing his potential to enhance brand equity globally. With over 5,000 stores worldwide, Chow Tai Fook aims to blend tradition with innovation, reflecting in its diverse brand portfolio.