Chow Tai Fook Jewellery Expands International Presence with New Bangkok Store

Chow Tai Fook Jewellery Group Limited, a renowned global Chinese luxury group, is advancing its international expansion strategy by opening a new store in Bangkok's Siam Paragon. This strategic move is part of the brand's transformation journey, blending modern sophistication with its cultural heritage. The group, with over 5,000 stores globally and a market capitalization of approximately US$16 billion, is enhancing its presence in luxury destinations worldwide.

Additionally, Chow Tai Fook appointed Chinese actor Yang Yang as its Global Brand Ambassador. This aims to engage new audiences and strengthen the brand's presence internationally. Yang is expected to embody the elegance and modernity of Chinese luxury, further reinforcing the brand's global identity.

The Siam Paragon opening follows the debut of a store at Singapore Changi Airport. The group plans further expansions, including its first Australian store and another in Canada by mid-2026, with intentions to enter the Middle East market within two years.