Chow Tai Fook Jewellery Welcomes David Tse as Global Creative Director

On March 1, 2026, Chow Tai Fook Jewellery Group Limited announced the appointment of David Tse as Global Creative Director, effective March 2, 2026. Tse, a seasoned figure in the international luxury and creative markets, is set to direct the brand's global influence. His entry represents a significant milestone in the brand's evolution.

Tse's career, marked by a strong background in brand storytelling and creative leadership, spans notable collaborations with iconic brands like Burberry and Hermès. At Chow Tai Fook, his task is to enhance the brand's creative identity across various channels.

Sonia Cheng, Vice Chairman, expressed enthusiasm about Tse's appointment, citing his strategic vision and storytelling capabilities as essential for global brand development. Tse's focus will be on honoring the brand's heritage while promoting innovation, with customer-centricity as a guiding principle.