Comarch Loyalty Revamps Azerbaijan Airlines' AZAL Miles Program Into Fintech Model

Comarch Loyalty has redefined Azerbaijan Airlines' AZAL Miles program, transitioning it from a distance-based reward system to a fintech ecosystem. The enhancement, driven by Comarch's loyalty platform, connects passenger spending directly to reward accumulation.

The revamped AZAL app now includes a QR scanner, allowing passengers to earn and utilize miles with non-airline partners across diverse sectors. Comarch introduced a "Cash+Miles" feature, facilitating mixed payments at checkout, and integrated third-party APIs, enabling exchanges such as ride vouchers within the app.

Comarch's automation engine efficiently manages lifecycle rewards, distributing targeted promos and maintaining seamless operations. This transformation supports Azerbaijan Airlines' aim to expand member opportunities and deliver personalized service.