"Pass The Courvoisier": A New Era of Hospitality

Courvoisier has launched "Pass The Courvoisier", its first global campaign in two decades, celebrating its tradition of legendary hospitality. Known for its historical presence at iconic events, the campaign embraces spontaneous human connections. The Grammy-winning creator Ibra Ake crafted a film capturing the energetic exchange of a Courvoisier bottle at a lively party in Atlanta. The campaign aims to connect people and foster memorable interactions.

As part of a long-term strategy, the effort includes immersive experiences in New York and Shanghai. Courvoisier highlights its vision of cognac as a shared pleasure, emphasizing a generous hospitality spirit.