CTS EVENTIM and Unipol Forge Naming Rights Partnership for Unipol Dome

CTS EVENTIM AG, Europe's leading entertainment and ticketing company, has entered a ten-year partnership with Unipol, a major insurance group. Unipol acquires naming rights for the Arena Milano, now to be called the "Unipol Dome," starting in spring 2026 through 2035. This collaboration aims to enhance Unipol's brand visibility through sponsorship of Italy's largest multipurpose arena.

The Unipol Dome, designed by David Chipperfield Architects and Arup, features cutting-edge architecture and technology. With a seating capacity of 16,000, it emphasizes sustainability and innovation, serving as a key venue for live entertainment and sports in Italy.

Integrated image and technical partnerships are included, offering Unipol the opportunity to feature its brand prominently across the dome's spaces using advanced digital systems and Europe's largest multimedia LED façade.

This strategic move strengthens Unipol's position within iconic venues in Italy while highlighting CTS EVENTIM's commitment to high-quality, sustainable operations, further impacting the European entertainment landscape.