DEAG Acquires Majority Stake in Juicy Beats Festival

Berlin-based DEAG Deutsche Entertainment AG has acquired a majority stake in the Juicy Beats music festival, further expanding its footprint in the festival sector. The acquisition enhances DEAG's standing in the market, with Juicy Beats being one of North Rhine-Westphalia's largest music festivals. Established in Dortmund's Westfalenpark in 1996, the festival attracts tens of thousands yearly. It features a mix of Urban, Electronic Dance, and Indie Pop music. DEAG's strategy anticipates synergy in its Live Entertainment and Ticketing segments through this acquisition.

DEAG's ticketing platform, myticket.de, has begun exclusive pre-sales for Juicy Beats 2026. Management will be led by Carsten Helmich, founder of Juicy Beats, along with DEAG executive Benedikt Alder and CEO Oliver Vordemvenne. DEAG aims to further consolidate the Live Entertainment sector in Europe, considering options like equity financing to fuel growth. The commitment to develop Juicy Beats aligns with DEAG's objective of offering diverse entertainment experiences.