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Dusit International joins forces with SYDEL to conquer the French hotel market
On August 1, 2025, Thai group Dusit International announced a strategic partnership with French company SYDEL to create Dusit France. This joint venture aims to introduce hospitality inspired by Thai culture to France. This initiative marks Dusit's first foray into the French hotel market.
SYDEL will bring its local expertise to identify relevant opportunities for Dusit's brands, which span a variety of segments, from budget hotels to luxury resorts. Both partners aim to deliver memorable and sustainable guest experiences. This alliance is part of Dusit's global expansion strategy, which currently has 294 properties worldwide.
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