East West Barbershop: the expansion of Vietnamese barbering in Europe

In 2024, East West Barbershop took a significant step by opening a branch in Hungary. Founded in Vietnam in 2018, the company quickly established itself as a leading men's grooming brand in Asia. The goal now is to expand this Vietnamese identity into Europe. For Nguyen Hoai Thanh, the company's president, this region presents a real challenge due to its stringent regulatory and tax requirements.

Despite high operating costs, East West Barbershop strives to adapt its methods to local standards while preserving its authenticity. This approach has allowed it to cultivate a loyal European clientele in Hungary. The establishment focuses on an enriching cultural exchange between Vietnamese and European barbers, promoting personalized and welcoming service.

With over 130 branches worldwide, the brand's ambition remains the development of Vietnamese barbering through its own expertise and identity.