ECN Screens Capture Superior Attention, New Study Finds

A recent study by Lumen Research reveals that Executive Channel Network's (ECN) office screens receive significantly more attention compared to standard digital out-of-home (DOOH) advertisements. ECN's D6 office screens, with a size of 2m², draw 3.4 times more attention than similar screens located in roadside, retail, and transport environments.

The study, conducted across 603 office workers in the UK, France, and Germany, highlights that ECN screens surpass the attention levels of large-format roadside advertisements like 48 and 96-sheet formats. Additionally, they achieve 44% more brand recall than typical DOOH setups.

These results point to the frequent exposure of office workers to ECN screens, which enhances attention and memory retention over time. ECN’s approach leverages the routine nature of office environments to effectively build and sustain brand awareness.