EssilorLuxottica and Meta Launch New AI Glasses Collection

EssilorLuxottica and Meta have unveiled Meta Glasses, a new AI glasses collection aimed at making smart eyewear accessible to more consumers. This launch builds on their existing AI glasses portfolio, featuring products like Ray-Ban Meta and Oakley Meta, known for their innovative designs catering to a wide range of user needs.

The new collection aims to reach consumers sensitive to price while still offering cutting-edge technology, starting at $299. Francesco Milleri, CEO of EssilorLuxottica, emphasized the company's focus on expanding access while Mark Zuckerberg highlighted the role of AI in enhancing user experience.

Available in three styles, these glasses come with various lens options and are now on sale in the US and multiple European markets. With Meta and EssilorLuxottica branding, the collection is expected to drive broader adoption of smart eyewear worldwide.