Estrella Galicia Expands Presence in Germany

Estrella Galicia, the Spanish brewery known for its flagship brand under Corporación Hijos de Rivera, has launched a strategic advertising campaign in key German cities. This initiative is part of their broader international expansion strategy targeting Cologne, Düsseldorf, Münster, Frankfurt, and Osnabrück. The campaign aims to introduce Estrella Galicia as an authentic alternative to traditional Bavarian beers, emphasizing its unique character through the #NADANORMAL slogan.

Having established a foothold in both hospitality and retail sectors over the past decade, Estrella Galicia has garnered positive consumer feedback in Germany. The brand's partnerships with prominent companies like Warsteiner, and its presence in major retail outlets such as Edeka and Rewe, reflect its growing acceptance.

Corporación Hijos de Rivera's international director, Aitor de Artaza, emphasizes a sustainable approach to growth, focusing on quality and market-specific characteristics. This campaign marks a significant step in promoting the brand in a country renowned for its rich brewing tradition.