GameSquare's Stream Hatchet Releases Influencer Marketing Guide

Stream Hatchet, a data analytics leader in live streaming and a subsidiary of GameSquare Holdings, has launched an influencer marketing guide. This aims to aid creators in engaging and tracking live streaming audiences effectively. Highlighting a significant market expansion, the projected growth of the influencer marketing sector could reach $32.6 billion by 2025.

The guide leverages insights from Stream Hatchet and Sideqik, another subsidiary, known for their marketing campaign management tools. It underscores the surge in influencer marketing and provides a comprehensive roadmap for campaign execution, focusing primarily on live streaming's unique opportunities. Notably, streamers represent a rising influencer group, presenting innovative campaign strategies.

CEO Justin Kenna emphasized the collaboration's potential to benefit brands and game publishers in the expanding live streaming market. The detailed guide is accessible online for further insights.