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Geoffroy Sardin appointed Managing Director of PULLUP Entertainment

PULLUP Entertainment announced the appointment of Geoffroy Sardin as Deputy CEO, effective April 1, 2025. With over 25 years of experience in the video game industry, Sardin joined the company in January 2024, already contributing significantly to its operational transformation. He will succeed Fabrice Larue for operational management.

Sardin has played a key role in strengthening the executive committee, as well as in the successful launch of Warhammer 40,000: Space Marine 2. His expertise in strategy and development will be a major asset to the company. Larue will continue to bring his strategic expertise as Chairman and CEO. This appointment aims to strengthen PULLUP Entertainment's position in the video game and live content sector.

R. E.

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