on STORE ELECTRONIC SYSTEMS (SES) (EPA:SESL)
Gratis to Partner with Vusion for Store Digitalization in Turkey
Gratis, a leading beauty and personal care retailer in Turkey, has chosen Vusion to advance its store digitalization strategy. The partnership involves deploying around 2 million electronic shelf labels across 300 stores by early H2 2026.
This move aims to enhance operational efficiency and accuracy, reduce manual tasks, and create a foundation for future innovations such as retail media and digital shopper engagement. Aykut Demirci, Gratis VP of Sales, highlighted Vusion's platform and innovation roadmap as key decision factors.
Sébastien Fourcy of Vusion emphasized the significance of this deployment in strengthening their presence in Turkey, a vital market in the EMEA region.
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