Green Street Enhances Retail Database Pro with MyTraffic Integration

Green Street has integrated MyTraffic's foot traffic data into its Retail Database Pro platform, offering real-time analytics for over 300 shopping centers in Europe. Covering the UK, France, Germany, Italy, and Spain, this new partnership aims to enhance property-level visitation insights. By utilizing anonymized mobile GPS data, MyTraffic provides daily visitor counts, contributing to a comprehensive annual footfall. This integration offers clients updated 12-month footfall data, comparisons to pre-pandemic levels, and insights into tenant mix impacts.

Edoardo Gili from Green Street highlights footfall as a key indicator of operational success, reinforcing their valuation framework. The enhanced data helps clients benchmark assets and track market performance. Properties are ranked by both country and quality grade, facilitating peer benchmarking. MyTraffic's precision ensures accurate and privacy-compliant insights, making significant strides in evaluating and benchmarking retail assets across major European markets.