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Hisense Continues Partnership with UEFA for EURO 2028
Hisense has announced its continued collaboration with UEFA as an Official Partner for UEFA EURO 2028. This marks the brand's support for four consecutive UEFA European Championships, beginning with EURO 2016. The partnership was revealed during IFA 2026 in Berlin.
Catherine Fang, VP of Hisense Group, emphasized the growth of the partnership from sponsorship to becoming UEFA's dedicated display technology partner. The commitment to football is reflected in Hisense's progression through various UEFA EUROs and FIFA World Cups.
UEFA's marketing director, Guy-Laurent Epstein, expressed enthusiasm, noting the ongoing partnership demonstrates shared ambitions to enhance fan experiences. Visitors at the IFA were able to engage with a special activation zone showcasing Hisense's latest innovations.
R. E.
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