Hisense's RGB Pop-up Event Enhances FIFA World Cup 2026™ Experience

On June 9, Hisense launched its RGB-themed pop-up event at Hudson Yards, New York, as an Official Sponsor of the FIFA World Cup 2026™. The activation, blending technology and football culture, featured a partnership with adidas and FIFA official resources, offering an immersive space for public engagement during the event.

Hisense's installation, located near Hudson Yard’s iconic 'The Vessel,' was open until June 13. It aimed to highlight its RGB MiniLED technology by presenting flagship TV models and promoting Hisense's brand authority. Interactive football-themed activities showed off the technology's capabilities, allowing visitors to experience vibrant colors and clear images on large screens.

A collaboration with adidas introduced two interactive experiences using RGB MiniLED technology. These included a digital mirror for virtual kit try-ons and a shooting game unlocking a co-branded mural. The event utilized multi-brand collaborations, enhancing consumer experiences through shared resources, with a focus on U.S. retail conversion strategies.