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Hublot Welcomes Jung Kook as Global Brand Ambassador
Hublot has announced Jung Kook, member of BTS, as its new Global Brand Ambassador. Celebrated in Seoul, this partnership melds the realms of modern horology and music. Hublot, known for pioneering the fusion of gold and rubber, and its Big Bang concept, continues its innovation with Jung Kook. The collaboration aligns both entities' core values of creativity and evolution.
Jung Kook expressed admiration for Hublot's craftsmanship and spirit. Hublot CEO Julien Tornare highlighted Jung Kook's influence and boundary-pushing nature, which parallels Hublot's approach to watchmaking. The partnership emphasizes the connection between innovation in timepieces and artistic exploration.
Hublot’s Big Bang Original Unico, which debuted in 2026, embodies the brand's mastery over two decades, mirroring Jung Kook's artistic journey. This collaboration is seen as an integration of shared creative instincts and originality.
R. H.
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