IEVA GROUP appoints Gabriele Betti as Deputy Managing Director

IEVA Group, a recognized player in the beauty-tech sector, recently appointed Gabriele Betti as Deputy Chief Executive Officer. This strategic appointment reflects the group's desire to strengthen its execution capabilities under the continued leadership of Jean Michel Karam, CEO and founder. Betti, with his triple expertise in retail, data, and artificial intelligence, is tasked with accelerating the group's growth by leveraging personalization and advanced technologies.

With extensive experience in digital transformation and omnichannel management, notably at Marionnaud, Gabriele Betti will be tasked with structuring and boosting IEVA Group's revenue. His international background and understanding of European markets are designed to support the group's expansion ambitions, particularly in Europe. His arrival comes at a pivotal time, with a focus on strengthening profitability and growth strategies through innovative technological initiatives.