IEVA Group deploys IOMA Privé at DESSANGE Paris

IEVA Group has introduced IOMA Privé, the ultra-premium segment of its IOMA Paris brand, within the DESSANGE Paris salon. This launch marks the beginning of a new distribution strategy for its personalized beauty treatments.

IOMA Privé combines IEVA's technology with DESSANGE's expertise to offer personalized spa treatments using artificial intelligence and bespoke cosmetic formulations. This integration enhances DESSANGE's treatment offerings, responding to a growing demand for personalization in high-end wellness.

The simultaneous presence of L'Atelier du Sourcil, another IEVA brand, underscores the group's complementary nature. This highlights the strength of an integrated model that combines technological innovation and professional expertise.