Longchamp and Interparfums Sign Fragrance License Agreement

Longchamp, a renowned Parisian brand, has partnered with Interparfums SA to develop a fragrance line. The agreement, effective until December 31, 2036, will see its first product launch in 2027. Interparfums will handle creation, development, production, and distribution across Longchamp stores and select retailers.

Jean Cassegrain, CEO of Longchamp, expressed eagerness to collaborate with Interparfums, highlighting values like authenticity and creativity. Philippe Benacin, CEO of Interparfums, praised Longchamp's global recognition and creative vision as important assets for launching the fragrances.

Interparfums, with a strong market presence and significant sales, adds Longchamp to its portfolio of prestigious brands, aiming for success in this new venture.