JCDecaux Secures Advertising Deal at Western Sydney International Airport

Paris, April 8th, 2026 – JCDecaux SE (Euronext Paris: DEC) has won the advertising tender for Western Sydney International Airport (WSI). This strategic contract will allow JCDecaux to establish a premium Digital Out-of-Home network at Sydney's newest 24-hour international and domestic airport. The contract follows a competitive tender process and highlights JCDecaux's global leadership in outdoor advertising.

WSI, a significant infrastructure project for Western Sydney, is designed to handle 10 million passengers initially. The airport will scale up over time and will host airlines such as Qantas/Jetstar, Singapore Airlines, and Air New Zealand. JCDecaux plans to deploy digital assets across the airport's internal and external locations starting in October 2026, providing a first-mover advantage to brands at this new aviation hub.

Both WSI's CEO Simon Hickey and JCDecaux's Chairman Jean-François Decaux expressed enthusiasm about the partnership, noting the creative advertising opportunities this new gateway presents to both domestic and international audiences.