JINRO Launches Global Campaign with BTS's V

JINRO, the leading soju brand, has launched its first global campaign titled "My Favorite JINRO" featuring V from BTS. The campaign aims to communicate JINRO's brand values and encourage sharing everyday moments with soju.

The campaign film showcases V's charisma as he enjoys a party, symbolizing unity and shared experiences. This aligns with JINRO's image of connecting people and creating memorable moments. The film also hints at JINRO's global expansion, with references to its diverse soju offerings.

JINRO's new tagline, "Fill The Moment," emphasizes the brand's commitment to enriching everyday experiences and fostering connections. This campaign represents a strategic move to strengthen JINRO's presence in the global beverage market.