Johnnie Walker Celebrates Music Weekend with Go Go Highball Launch

Johnnie Walker, the leading Scotch Whisky brand, marked music's biggest weekend in Los Angeles with the 'Go Go Highball'. The cocktail, inspired by musician Sabrina Carpenter, became central to celebrations, reflecting successes in the music industry. Carpenter, an international star, has her signature drink at the forefront of Johnnie Walker's events, held at major venues like Melrose Umbrella and Hotel Figueroa.

Johnnie Walker collaborated with Carpenter, nominated for six GRAMMYs, during LA's eventful music weekend. The partnership, established in 2025, highlighted innovative celebrations. The Go Go Highball played a significant role in exclusive parties and was a preferred choice among industry leaders.

Unique activations included large-scale animations and a bespoke Highball clutch bag, embodying the glamour associated with both Carpenter's style and the event. This collaboration underscores Johnnie Walker's commitment to blending whisky culture with music and innovation.