Lassa Tyres Expands Global Reach and Product Line

Lassa Tyres, a leading brand under Türkiye’s Brisa, is expanding its global partnerships and product offerings. Operating in over 80 countries with 6,000 sales points, the company recently held a gathering in Cologne with its international distributors. This event highlighted Lassa's renewed winter and multi-season lineup and reinforced their strategic global growth and technological advancements.

Lassa introduced five new tyre products: four winter and one all-season, utilizing 'EV ready' and 'NextGen' technologies. This renewal addresses customer expectations in international markets, especially in Europe, covering 85% of winter demand with a focus on larger rim sizes and electric vehicles.

Brisa CEO, Vecih Yılmaz emphasized ongoing investments and expansion, promoting sustainable global growth through strong partnerships and enhanced customer connections. The new product line aims to cement Lassa Tyres' reputation in key markets.