LG's AI Campaign Celebrates Human Connection

LG Electronics has showcased the success of its AI-powered Radio Optimism campaign. Launched on September 25, 2025, it highlights how, despite technological advances, the core values of love and gratitude remain central to human life. The initiative allowed people to create over 700,000 personalized songs in six languages, emphasizing cultural connections and the importance of family.

The campaign, designed to strengthen emotional bonds, invited users to write messages to loved ones and generate unique AI songs. It generated over 30 million social engagements and 2.4 billion content views, thanks to strategic partnerships with influencers like Australian duo Ben and Zara.

AI's thoughtful use in generating meaningful content illustrates its potential to foster global optimism and connection, according to LG. By continuing to engage the public, LG reinforces its "Life's Good" promise.