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MBWS Secures Exclusive Distribution of Flor de Caña Rum in France
MBWS has announced an exclusive distribution agreement with Flor de Caña to cover its premium rum portfolio in the French market. This strategic alliance aims to enhance both groups’ market presence in France, beginning March 16, 2026. MBWS will distribute the full range of Flor de Caña products, including award-winning rums and innovative spirit drinks like Coco and Spresso.
Renowned for its sustainable production and natural aging process, Flor de Caña aligns perfectly with current market trends. This addition strengthens MBWS's portfolio by expanding its international rum offerings, thus promoting growth in a high-demand segment.
Using its widespread commercial network across France, MBWS aims to establish Flor de Caña as a key player in the rum market. CEO Fahd Khadraoui expressed confidence in making Flor de Caña a leading brand, emphasizing long-term collaboration.
R. E.
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