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M6 Group's Resilient Performance in Q3 2026
In the third quarter of 2026, M6 Group achieved significant growth, surpassing the French market across several key areas. The company reported record TV audience shares and a notable digital viewing increase, with hours viewed on the M6+ platform up by 31% compared to the same period in 2025. This surge was reinforced by a collaboration with Amazon Prime Video.
Advertising stood out, with M6 outperforming the broader video advertising market by 15 pp, despite a market decline. Consolidated revenue rose 9.4% to €294.5 million, bolstered by a 6.2% rise in video advertising revenue and 26.7% growth in streaming revenue.
EBITA increased by 4.2%, reaching €39 million. M6's digital strategy also continues to bear fruit following new agreements, including one with Disney+. However, the audio segment experienced declines due to challenges in the advertising market.
R. P.
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