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MINISO Launches Largest German Store in Düsseldorf
On December 5, 2025, MINISO opened its largest German store on Flinger Straße, Düsseldorf. The launch enhances its European market presence while introducing a new shopping destination just before Christmas. The store, featuring immersive IP-themed experiences, covers over 500 square meters in a key shopping area. It displays around 3,000 SKUs, including vinyl plush and blind boxes.
The store features playful zones with popular characters like Stitch and Zootopia-themed collections. Opening day saw a ribbon-cutting ceremony, interactive activities, and strong social media engagement. With previous growth in cities like Munich and Hannover, MINISO plans more openings, continuing its European expansion strategy.
R. H.
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