Mister Spex Expands with New Premium Store in Berlin

Mister Spex, a leading German eyewear retailer, has opened a new premium store on Berlin's Kurfürstendamm, a key shopping area, on February 26, 2026. This addition brings their presence to seven stores in Berlin and 66 across Germany. The expansion targets markets with existing strong brand presence, aiming to boost growth and margins.

The new store emphasizes preventive eye care and personalized service, introducing offerings like the nationwide Eye Health Check. This addresses gaps in healthcare, providing quick access to optical services and early detection of potential eye health issues. The Kurfürstendamm location features a team of experienced professionals, aiming to deliver quality service and foster long-term customer relationships.