Naoo AG Unveils Innovative Social Media Product Format

Naoo AG, headquartered in Zug, Switzerland, has launched naoo Worlds, a groundbreaking product format that merges physical locations, local businesses, content, and communities. This launch aims to enhance social discovery and interaction through its AI-powered platform. The concept brings creators, AI, maps, and businesses together, inspiring users while highlighting local enterprises.

The first rollout, titled "Fresh & Groovy," was developed with DJ Dennis Bauer to explore Zurich's vibrant scene. Users can discover new locales via personalized feeds and interactive maps. Naoo AG plans a gradual expansion, bringing more creators onboard, supported by its subsidiary, Kingfluencers.

Each World is designed to integrate restaurants, shops, and events, positioning them as integral parts of users' journeys. This approach addresses the growing demand for digital activation grounded in real-world experiences, offering a model that blends content, recommendations, and visits effortlessly.