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Naoo Unveils AI-Driven Algorithm for Enhanced Content Relevance

Swiss social media innovator naoo AG has introduced an AI-powered recommendation algorithm, "naoo Sense," enhancing content relevance by eight times. Built on a high-speed graph database, this system aims to elevate user engagement through personalized, real-time content delivery.

naoo Sense provides customized posts and product offers by analyzing user interests and interactions, ensuring content that resonates individually. The algorithm incorporates loyalty and gamification, presenting an improved social media experience.

Slated for rollout in Q2 2025, naoo Sense will undergo further refinement to optimize its performance. According to Chief Product Officer Gabriel Höhener, AI remains crucial for naoo's commitment to personalized solutions.

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