Naoo Play Set to Launch with Extensive Series Catalogue

Naoo AG is preparing to launch its new streaming service, naoo Play, in late November 2026. During testing, the integration of the service into the naoo app proved successful. The platform promises over 130 vertical short dramas, totaling more than 7,600 episodes from various global regions. The diverse content includes dramas, thrillers, and family stories produced for smartphone viewing.

The vertical short drama segment is rapidly growing, with industry revenues projected to reach USD 14 billion in 2026, possibly growing to USD 25 billion by 2031, according to Omdia. Naoo Play will be free and ad-supported at launch, with subtitles available in seven languages, broadening its global reach.

Karl Fleetwood, COO of naoo AG, highlighted the new revenue opportunities this service offers, aiming to boost platform engagement and user acquisition. The integration with social media aims to enhance the user experience through community interactions and gamification.