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Natura Bissé Named Exclusive Spa Partner for World's 50 Best Hotels 2025
Natura Bissé, a leading Spanish skincare brand, has been designated as the first and exclusive "Official Spa Brand" for The World's 50 Best Hotels in 2025. Announced in Barcelona, this partnership marks a significant step in the brand's global expansion strategy within the luxury wellness sector.
The collaboration aligns with Natura Bissé's efforts to cater to the growing demand for high-end, innovative wellness experiences. The partnership coincides with a period of rapid growth in luxury tourism, as wellness becomes a key facet of the emotional and transformative luxury market. According to the Global Wellness Institute, the wellness industry is expected to reach $9 trillion by 2028.
Natura Bissé is currently featured in over 450 hotels, including high-profile chains like The Ritz-Carlton and Four Seasons. Lluis Uriach, Strategic Projects Director, emphasizes the brand's role in providing transformative wellness experiences within the hospitality industry.
R. P.
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